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Thinking in Lighting functions.
Retail lighting needs to comply with a variety of requirements: in every project designers are faced with the challenge of bringing together the display of products, cost-efficiency targets, organisational framework conditions and the design aspects of a brand into a single concept. This spectrum of tasks also extends beyond the merchandise on tables and shelving. It begins with the facade and illumination of the entrance area and shop windows to also include the selling space, changing rooms and the cash desk as the conclusion of the purchase process.
A theoretical model of lighting functions helps to evaluate the quality of lighting not just according to purely quantitative criteria such as illuminance figures: should a particular area welcome customers, communicate a brand message, display products, invite to stay and look around or provide information?
At the start of each lighting project it makes sense for lighting designers to ask the following three questions for each required functional area:
Which architectural and functional importance does the room or spatial zone have?
Which tasks in a shop can lighting adopt to optimise the display of products?
Which individual lighting strategy and methods of lighting are suitable as the basis for lighting design?
